Let's go together!
Hi! I'm
Hi! I'm
Hi! I'm
Samuel
I’m build
I’m build
I’m build
good ideas
honest conversations,
honest conversations,
honest conversations,
and marketing that truly works.
and marketing that truly works.
and marketing that truly works.
This digital experience is available in the following languages:
This digital experience is available in the following languages:
This digital experience is available in the following languages:
(2018 – PRESENT)
I make marketing work together with the product, creating digital journeys that make what you sell relevant to those who buy.
I make marketing work together with the product, creating digital journeys that make what you sell relevant to those who buy.

10+ /
years of experience
>33% /
average bounce rate on websites
61% /
average engagement rate on SEO-driven content
360º /
strategy, UX & performance
100% /
funnel from wireframe to acquisition
10+ /
years of experience
>33% /
average bounce rate on websites
61% /
average engagement rate on SEO
360º /
strategy, UX & performance
100% /
funnel from wireframe to acquisition

Conversion-oriented digital journey engineering.
Good design guides choices.
Great choices drive business.
Good design guides choices.
Great choices drive business.
Good design guides choices.
Great choices drive business.
Services
I create websites, campaigns, and digital experiences that connect your product development to what the market truly values, and to business results.
I create websites, campaigns, and digital experiences that connect your product development to what the market truly values, and to business results.
I create websites, campaigns, and digital experiences that connect your product development to what the market truly values, and to business results.
Some of the tools I use to turn ideas into deliverables.
Some of the tools I use to turn ideas into deliverables.
Some of the tools I use to turn ideas into deliverables.
Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker
Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker
Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker

Amie
AI Notetaker
Experiences that shaped the way I work
Created brand storytelling that helped consolidate clear and consistent institutional narratives for communication and positioning.




Built digital presence and produced content for a highly dynamic tech segment.
Retail is fast-paced and demands clear communication, where commercially driven messaging adapted for social media makes a real difference.



From SEO and paid media strategy to UX and web development, structuring complete digital journeys.
Experiences that shaped the way I work
Created brand storytelling that helped consolidate clear and consistent institutional narratives for communication and positioning.




Built digital presence and produced content for a highly dynamic tech segment.
Retail is fast-paced and demands clear communication, where commercially driven messaging adapted for social media makes a real difference.


Experiences that shaped the way I work
Created brand storytelling that helped consolidate clear and consistent institutional narratives for communication and positioning.




Built digital presence and produced content for a highly dynamic tech segment.
Retail is fast-paced and demands clear communication, where commercially driven messaging adapted for social media makes a real difference.


Where strategy, marketing,
and digital experience come together
Where strategy, marketing,
and digital experience come together

A few words from amazing people I’ve had the opportunity to work with
A few words from amazing people I’ve had the opportunity to work with

"I had the opportunity to work with Samuel on two different occasions, and both times he impressed me with his approach and expertise. He is a highly competent marketing professional with strong technical knowledge and a distinctive strategic mindset. What stands out most is his ability to propose creative and innovative ideas, always thinking beyond the obvious and bringing solutions that generate real value and positive impact."
Diego Semendri
Logistics Manager

"I had the opportunity to work with Samuel on two different occasions, and both times he impressed me with his approach and expertise. He is a highly competent marketing professional with strong technical knowledge and a distinctive strategic mindset. What stands out most is his ability to propose creative and innovative ideas, always thinking beyond the obvious and bringing solutions that generate real value and positive impact."
Diego Semendri
Logistics Manager

"I had the opportunity to work with Samuel on two different occasions, and both times he impressed me with his approach and expertise. He is a highly competent marketing professional with strong technical knowledge and a distinctive strategic mindset. What stands out most is his ability to propose creative and innovative ideas, always thinking beyond the obvious and bringing solutions that generate real value and positive impact."
Diego Semendri
Logistics Manager

"Samuel is a highly proactive, innovative, and dynamic professional. We partnered on several internal marketing projects involving multiple stakeholders and complex collaboration. His competence is admirable, with great potential and strong attention to detail."
Marcelo Andrade
Logistics Specialist

"Samuel is a highly proactive, innovative, and dynamic professional. We partnered on several internal marketing projects involving multiple stakeholders and complex collaboration. His competence is admirable, with great potential and strong attention to detail."
Marcelo Andrade
Logistics Specialist

"Samuel helped bring structure to our marketing and campaigns. The traffic strategy and funnel organization started generating more qualified leads, and we’ve already seen real sales results. His work brings clarity, consistency, and real impact to our growth"
Kleber Silva
Director

"Samuel helped bring structure to our marketing and campaigns. The traffic strategy and funnel organization started generating more qualified leads, and we’ve already seen real sales results. His work brings clarity, consistency, and real impact to our growth"
Kleber Silva
Director

"I had the privilege of working alongside Samuel and can confidently say his contribution significantly elevated the quality of the Marketing team’s work. With a strategic mindset and strong focus on optimization, he connects data, insights, and storytelling to turn complex ideas into clear strategies. I strongly recommend him to any organization seeking a professional who combines strategy, creativity, and leadership to drive real results."
Cintia Abreu
PCP, Logistics Coordinator

"I had the privilege of working alongside Samuel and can confidently say his contribution significantly elevated the quality of the Marketing team’s work. With a strategic mindset and strong focus on optimization, he connects data, insights, and storytelling to turn complex ideas into clear strategies. I strongly recommend him to any organization seeking a professional who combines strategy, creativity, and leadership to drive real results."
Cintia Abreu
PCP, Logistics Coordinator
ALMEIDA, 2025
ALMEIDA, 2025
Ux as a bridge to agile methods:
A model for integrating ux in corporate environments undergoing digital transformation.
Postgraduate final project in User Experience (Case Study).
Ux as a bridge to agile methods:
A model for integrating ux in corporate environments undergoing digital transformation.
Postgraduate final project in User Experience (Case Study).
{05} — FAQ
Got Questions?
Got Questions?
01/
What is your experience in marketing and UX projects?
Throughout my career, I have been involved in structuring and leading projects in digital marketing, user experience, and brand positioning. My work combines strategy, communication, and the development of digital solutions, always focused on generating real value both for the business and for the people who interact with it.
02/
What kind of results do you aim to achieve in a project?
More than delivering isolated outputs, my goal is to build solutions that support sustainable growth. To achieve this, I developed a strong continuous improvement approach based on data, using insights to deliver projects that create meaningful impact for the business.
03/
What differentiates your approach in leading digital projects?
My key differentiator lies in integrating strategy, marketing, and user experience. This combination allows me to structure projects with a broader business perspective, connecting strategic objectives, user journeys, and practical execution in a consistent way.
04/
What is your philosophy when structuring digital projects and solutions?
I believe great projects start with a deep understanding of the context and the people involved. Structuring digital solutions requires balancing strategic vision, clear communication, and execution capability, always aiming to create experiences that make sense for users and deliver relevant outcomes for the business.
05/
How does your experience in marketing leadership influence your current work?
My experience in leadership and management has given me a systemic understanding of organizational dynamics. This perspective helps connect different areas, align expectations, and structure initiatives that are viable in practice, considering both strategic direction and operational realities.
01/
What is your experience in marketing and UX projects?
Throughout my career, I have been involved in structuring and leading projects in digital marketing, user experience, and brand positioning. My work combines strategy, communication, and the development of digital solutions, always focused on generating real value both for the business and for the people who interact with it.
02/
What kind of results do you aim to achieve in a project?
More than delivering isolated outputs, my goal is to build solutions that support sustainable growth. To achieve this, I developed a strong continuous improvement approach based on data, using insights to deliver projects that create meaningful impact for the business.
03/
What differentiates your approach in leading digital projects?
My key differentiator lies in integrating strategy, marketing, and user experience. This combination allows me to structure projects with a broader business perspective, connecting strategic objectives, user journeys, and practical execution in a consistent way.
04/
What is your philosophy when structuring digital projects and solutions?
I believe great projects start with a deep understanding of the context and the people involved. Structuring digital solutions requires balancing strategic vision, clear communication, and execution capability, always aiming to create experiences that make sense for users and deliver relevant outcomes for the business.
05/
How does your experience in marketing leadership influence your current work?
My experience in leadership and management has given me a systemic understanding of organizational dynamics. This perspective helps connect different areas, align expectations, and structure initiatives that are viable in practice, considering both strategic direction and operational realities.

























